Go with Matsushige Chief! Closely covering the charms of Tokushima Airport

2025.1.8

"Tokushima Airport", which moved to its current terminal in 2010, serves as a gateway to the skies, planes come and go from Japan and abroad. It would be a waste to use such an airport simply as a means of transportation! In fact, the charms of Tokushima Prefecture, including the “Awa Odori” dance, are scattered throughout the city. This time, we will introduce you to the charm of "Tokushima Airport", along with a guide from "Matsushige Chief", the mascot character of Matsushige Town, where the airport is located.

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Appreciate the mysterious flower! Recommended lotus spots in Naruto

2024.9.23

Naruto City of Tokushima Prefecture, is a famous lotus root production area that is considered one of the three major production areas in Japan. As a result, there are many fields for cultivating lotus root, and in summer, lotus flowers can be seen in various places in the city. In this special feature, we will introduce recommended spots where you can see lotus.

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Find Your Favorite Authentic Bar in Eastern Tokushima Tokushima Bar Hopping

2024.6.28

Tokushima has a vibrant bar culture. In fact, Tokyo can't even be called the bar capital of the country, with Tokushima Prefecture boasting the greatest number of bars per capita in Japan. Here, nightlife is a special cultural experience. In Tokushima city's Akitamachi district, there is a great number of storied and stylish bars whose old-school atmosphere is as delightful as the menu. It seems that at many of these spots, masters train their apprentices, who then open their own bars or take their masters' place, taking in their own apprentices – keeping traditions alive. These are generational institutions, and they've perfected their art. If you're looking for a little more for your night out – a chat with the barman, a lavish counter, even regional cocktails – these are contenders in Tokushima City.

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Let's meet people in Kamikatsu!

2024.5.16

Kamikatsu Town, in Tokushima Prefecture, was the first municipality in Japan to make a zero-waste declaration in 2003. Each household uses composting for food scraps. Other garbage is brought to the town's zero-waste center by the residents themselves and sorted into 45 separate categories, resulting in a recycling rate of over 80%. But Kamikatsu has other characteristics and attractions besides their “zero-waste” related activities. There are many places, experiences, and tours that allow visitors to fully experience and enjoy the town's nature and culture. The key factor is the "people" of Kamikatsu. Here are some of the people who are the lifeblood of Kamikatsu and who make the region more attractive. Text/Yuuki Bando (National Government Licensed GuideInterpreter)

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Three famous restaurants in Tokushima city popular among the local people where you can drink from noon

2024.3.29

In this issue, we will introduce three long-established restaurants in Tokushima where you can have a drink from noon without having to wait until nighttime. These restaurants have counters so even if you are alone they are easy to go to.

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Let's go to the very popular and surprising Sunday Market in Tokushima City!

2024.3.25

If you are interested in visiting a place that is popular among the local people of Tokushima, then I strongly recommend going to this market where a large number of vendors sell food and drinks, household items, antiques, and other interesting items often at surprisingly low prices.

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Experience the nature of Kamiyama town at the Shikoku Mountain Botanical Garden Gakunin-no-mori.

2024.3.22

Camping is an essential part of enjoying Tokushima's rich natural environment, so if you are up to the challenge, why not spend your time at a spot where you can experience nature to the fullest? This time we will introduce　"Shikoku Mountain Botanical Garden Gakunin-no-Mori." It is located in the town of Kamiyama on the grounds of the alpine botanical garden at an altitude of 1,000 meters and the RV campground here attracts campers from around Tokushima prefecture and Japan. Here, campers can build open fires and encounter rare alpine plants.

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The Special Tour for the Experience of Walking Henro (Shikoku Pilgrimage) and Indigo

2024.3.11

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HIKE! TOKUSHIMA – Mt. Kōtsu

2023.12.21

About 80% of Tokushima Prefecture is mountainous, so we want hikers in Japan and around the world to know and experience the mountains of eastern Tokushima, which are popular with local hikers and trail runners. For that purpose, we started the "HIKE! Tokushima" project in 2021, and this time we will introduce Mt. Kōtsu.

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Three reasons why you should take a boat cruise to fully enjoy the sea of Naruto.

2023.9.5

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